Using News Cycles to Promote Your Business With Social Media
Football fans from coast to coast will soon converge on Phoenix to watch the Seattle Seahawks and New England Patriots vie in the biggest game of the year. Whether they attend the game or watch from their living rooms, did you know that more than 110 million people are expected to watch this year?
While you may have planned what to serve for your big party, have you thought how to capitalize on this national pastime for your business? Here’s some food for thought.
This bowl game is a great example of a major news cycle event, and tying into major news cycle events can be a great way to promote your business. Almost everyone has heard about the multi-millions of dollars big corporations shell out to air ads during the big game to promote their brands, but many companies and even individuals have made waves in different (and less expensive!) ways. Social media is a great way to promote your company as it is inexpensive and far reaching.
Last year, JC Penney got some attention for their “Tweeting with Mittens” campaign during the big game – playing off of the cold weather in New Jersey. Not nearly as much attention as Kohl’s did, though, by responding to JC Penney’s tweets and referring them to leather texting gloves on the Kohl’s website. Cost to Kohl’s? Nothing beyond paying an employee or social media company to tweet for them.
Let’s take a time-out to review:
- Pay attention to what your competitors are doing
- Tie in to major news cycle events
Another stand-out last year? The woman in the pantsuit – Hillary Clinton. During the game, she famously tweeted, “It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked!” Displaying a sense of humor and poking a little fun at herself (and perhaps at FOX) was a great way to seem down to earth and approachable. It’s a tough line to walk to gently poke fun at yourself/your brand and promote yourself/your brand at the same time, but done well, it can be marketing gold.
Time-out game review:
- Know how others perceive your business
- Know how you want others to perceive your business
- Look for opportunities to bridge the two
You have a lot of ways to score marketing points for your business, so whether it’s tapping into the Big Game hype or later news cycles, we hope these tips will help you think creatively and make your way to the end zone. Sure, we’ve only given you two plays to review, but you’ve got the ball now. What are you going to do with it? Your fans are rooting for you, and we’re with them!