Monthly Archives: January 2015

Using News Cycles to Promote Your Business With Social Media

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Football fans from coast to coast will soon converge on Phoenix to watch the Seattle Seahawks and New England Patriots vie in the biggest game of the year. Whether they attend the game or watch from their living rooms, did you know that more than 110 million people are expected to watch this year?

While you may have planned what to serve for your big party, have you thought how to capitalize on this national pastime for your business? Here’s some food for thought.

This bowl game is a great example of a major news cycle event, and tying into major news cycle events can be a great way to promote your business. Almost everyone has heard about the multi-millions of dollars big corporations shell out to air ads during the big game to promote their brands, but many companies and even individuals have made waves in different (and less expensive!) ways. Social media is a great way to promote your company as it is inexpensive and far reaching.

Last year, JC Penney got some attention for their “Tweeting with Mittens” campaign during the big game – playing off of the cold weather in New Jersey. Not nearly as much attention as Kohl’s did, though, by responding to JC Penney’s tweets and referring them to leather texting gloves on the Kohl’s website. Cost to Kohl’s? Nothing beyond paying an employee or social media company to tweet for them.

Let’s take a time-out to review:

  1. Pay attention to what your competitors are doing
  2. Tie in to major news cycle events

Another stand-out last year? The woman in the pantsuit – Hillary Clinton. During the game, she famously tweeted, “It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked!” Displaying a sense of humor and poking a little fun at herself (and perhaps at FOX) was a great way to seem down to earth and approachable. It’s a tough line to walk to gently poke fun at yourself/your brand and promote yourself/your brand at the same time, but done well, it can be marketing gold.

Time-out game review:

  1. Know how others perceive your business
  2. Know how you want others to perceive your business
  3. Look for opportunities to bridge the two

You have a lot of ways to score marketing points for your business, so whether it’s tapping into the Big Game hype or later news cycles, we hope these tips will help you think creatively and make your way to the end zone. Sure, we’ve only given you two plays to review, but you’ve got the ball now. What are you going to do with it? Your fans are rooting for you, and we’re with them!

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Make-A-Wish Arizona

To help fund the hundreds of wishes awarded in our state each year, a dedicated team of staff and volunteers is hard at work at Make-A-Wish Arizona, and we’re proud to say that our senior vice president Ken Krapf is one of Make-A-Wish Arizona’s very active volunteers – and a board member.

You might not know that Make-A-Wish was actually founded in Arizona and continues to be headquartered in Phoenix. Make-A Wish-Arizona, our state organization, granted a record 330 wishes in fiscal 2014 for Arizona children facing life-threatening illnesses, approximately 20 percent of which went to Tucson-area children. Many of the wishes the organization grants are valued at thousands of dollars – a typical wish currently averages $7,500.

Ken oversees Make-A-Wish Arizona’s ambassador board, which is comprised of 25 prominent members of the community who help out by making introductions and raising funds. He has also been instrumental in helping to increase Make-A-Wish’s presence in Tucson. He is working to bring the tremendously successful Walk for Wishes fundraising event to Tucson in September. The already-established Tempe Walk for Wishes raised $270,000 in 2014, which funded 37 wishes.

Knowing that every dollar counts, Ken also started a campaign with Tucson-area retail stores and restaurants to sell Wish Stars. For one dollar, a patron can purchase a Wish Star and have it displayed, and the proceeds go to Make-A-Wish.

As of fall of 2014, Make-A-Wish Arizona had granted almost 5,000 wishes. Current studies show that approximately 540 Arizona children will be diagnosed every year with a life-threatening medical condition that would make them eligible for a wish experience. Click here↗ to learn more about how you can join Ken in helping make dreams come true for Make-A-Wish children.

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↗ Linking to Non-Bank of Tucson Websites

This icon appears next to every link that directs to a third party website not affiliated with Bank of Tucson. Please be advised that if you click this link you will be taken to a website hosted by another party, where you will no longer be subject to, or under the protection of, the privacy and security policies of Bank of Tucson. We recommend that you review and evaluate the privacy and security policies of the site that you are entering. Bank of Tucson assumes no liability for the content, information, security, policies or transactions provided by these other sites.

Bank of Tucson Supports – Tucson Police Foundation

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Bank of Tucson’s Senior Vice President, Ken Krapf, has been an active board member of the Tucson Police Foundation for the past three and a half years. The focus of this foundation is to ensure the safety of its police officers through innovative programs and safety gear.

As part of this effort, Bank of Tucson supported Ken and the Foundation by providing funding for bullet proof vests, which have a life cycle of only five years. Ken’s community involvement with the Tucson Police Foundation extends into other events as well. Some of these events include Canine Walk for Cops, Thank a Cop Day and their largest event of the year, attracting approximately 400 people annually – the Unsung Heroes Celebration Banquet, coming up on January 24.

Tucson area parents might want to know about the Foundation’s START program – a defensive driving course for teenagers taught in collaboration with the Tucson Police Department. The program has proven very popular, and classes book quickly. Additionally, the Kids Back to School Safety & Health Fair, presented by the Foundation in collaboration with The University of Arizona Medical Center and Diamond Children’s, features safety related items, school supplies, safety demonstrations and other valuable safety information.

Bank of Tucson, Ken and everyone involved with the Tucson Police Foundation are working hard to achieve the Foundation’s vision of helping the Tucson Police Department increase officer safety, reduce crime, generate better community relations and achieve the Department’s mission to protect and serve the citizens of Tucson. Click here↗ to find out more about supporting the Tucson Police Foundation.

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↗ Linking to Non-Bank of Tucson Websites

This icon appears next to every link that directs to a third party website not affiliated with Bank of Tucson. Please be advised that if you click this link you will be taken to a website hosted by another party, where you will no longer be subject to, or under the protection of, the privacy and security policies of Bank of Tucson. We recommend that you review and evaluate the privacy and security policies of the site that you are entering. Bank of Tucson assumes no liability for the content, information, security, policies or transactions provided by these other sites.